• ArtVandelay@lemmy.world
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    1 month ago

    They’re trying to make people associate the term “AI” with its long form spelled out, which is obviously Apple Intelligence. The goal would eventually be that when people throw out the term AI, it’s assumed that they mean apple intelligence.

    • themurphy@lemmy.ml
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      1 month ago

      It’s the whole point. They’ll try to take over the AI brand by doing this.

      "So what does AI actually stand for? "

      “It stands for Apple Intelligence, of course!”

      “Wow, Apple really is everywhere, they are so good and competent.”

      This will happen too often.

  • spaduf@slrpnk.net
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    1 month ago

    Let’s be honest. They certainly plan to, but first they’re gonna see if saying “Apple Intelligence” a bunch is going to convince people they actually did something innovative.

    • slurpinderpin@lemmy.world
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      1 month ago

      We’ll see how it pans out. As of now I don’t know of any phone manufacturer doing on-device AI… so??? Is that innovation?

      • spaduf@slrpnk.net
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        1 month ago

        I mean the biggest innovation here isn’t the “AI” (partially “on-device” or otherwise). It’s exposing the apps action hooks to the model.

        • slurpinderpin@lemmy.world
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          1 month ago

          Ok, so either way, there’s innovation no?

          I get the “Apple bad” thing but come on, they actually ARE doing something here

          • spaduf@slrpnk.net
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            1 month ago

            I dunno if ‘Siri but functional’ is good enough to get points from me. That said this is definitely good for the industry

      • ThirdWorldOrder@lemm.ee
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        1 month ago

        Samsung Lawsuits: Apple’s series of lawsuits against Samsung over alleged patent infringements related to smartphone and tablet designs and functionalities have been seen by some as overly aggressive. These lawsuits have led to significant financial penalties for Samsung and have been viewed as attempts to stifle competition rather than protect genuine innovations.

        App Store Patents: Apple has been known to enforce its patents related to the App Store, targeting other companies that have tried to create similar platforms. This has sometimes been criticized as an attempt to maintain a monopoly over app distribution for iOS devices.

        HTC Lawsuit: In 2010, Apple filed a lawsuit against HTC for allegedly infringing on 20 Apple patents related to the iPhone’s user interface and underlying architecture. Some viewed this as an aggressive move to slow down the growth of Android devices.

        Patent Assertions Against Smaller Companies: There have been instances where Apple has asserted its patents against smaller companies or startups. Critics argue that these actions can stifle innovation and competition, as smaller companies often lack the resources to fight prolonged legal battles against a giant like Apple.

        • db2@lemmy.world
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          1 month ago

          App Store Patents

          “Apple denies that, based on their common meaning, the words ‘app store’ together denote a store for apps”

          Actual quote from a legal filing by Apple in 2011. It’s about copyright but the effect and intent is the same. They wanted Amazon to not use the term “app store”.