I’m working thru a marketing cert via Google rn (working with the enemy) and I just learned how many ads we’re exposed to on a daily basis!
Any guesses?
Tap for spoiler
4000-10000
ads per day !!!
Me (uses discord and lemmy, rarely watches youtube and adblocks browser and youtube) online: 20 or so (counting Netflix ads), real-life: 1000 (half of them old).
If you say digital ads, probably none.
But we have ads everywhere, brands and logos are everywhere, this is ad too.
I get my earphones I see their logo, I get my phone I see a logo too, my laptop, my shoes, my shirts etc… Ads everywhere.
deleted by creator
I gotta wonder what they’re counting as an impression. How much is junk mail/email spam, for instance? How much is fully peripheral - billboards you’re not stopping to read, ambient Internet banner ads you’re deliberately ignoring or clicking through? Native ads people simple don’t clock or understand?
I also have to wonder how many of these ads “stick” in anyone’s brain. It seems like exposure at that volume would make retaining any individual impression unlikely.
Every bannor ad on a webpage is one ad. A news article can have 12 or more.
I consider “branding” adds so easily a thousand just in a trip through the store. Driving is mostly just political posters and of course signage (again branding -> ads). The drive is always about 30 minutes so if with radio easily 10 minutes of ads. If on social media more ads in between posts. Clothing can be ads both the free shirts part of campaigns or branded stuff.
With in my own home most gadget or appliance stuff is branded. Anything processed, again branded.
Honestly if I wasn’t so opposed to it my life would probably be worse, but I prefer buying from people (they just give you a bar of soap, peaches, chair, etc no logo or stamp on it), a block everything I can, and like diy electronics.
It
I get unreasonably upset with the fact there are so many product categories where you can’t buy a product without the brand name/logo slapped on it in a visible position.
I’m paying for the product, I don’t want to become your walking advertisement, nor do I automatically endorse your brand.
One every 6 seconds? I call bullshit. Or are ya all driving a F1 race?
So many people don’t read the most obvious “no entry” signs. I don’t think they’ll notice most advertising.
I wonder if signs have become less effective as a result of advertising. Have people become desensitized to things trying to grab their attention?
Not me. Thank goodness for adblockers.
Pro tip: Don’t be stuck in from of your phone all day, this reduces ad counts, too!
I can say with confidence, if they use the phone more than five hours a day and they actively go outside grocery store, convenience store, movie theater, or in a public outing, they see at least 100 ads per day.
I have DNScrypt with built in adblockers, I download my media and don’t watch television through cable, nor do i have subscription based streaming platforms. I go some days not seeing 1 ad
What is being counted as an ad for these things? Is branding slapped on a product an ad? If a car with a company logo drives by my window, is that an ad?
I’m in a similar ad boat to you in that I actively removed most ads from my life. I work remotely and often go a full day without going to a commercial venue. I still see a lot of things that could be classed as ads
As a random example, I just looked at my key chain. My car key has a Ford logo. The key chain was a freebie from a now long-defunct car dealership with their logo. I have a light on it sold by Battery Junction and manufactured by Titanium, with both logos prominently displayed. One of my keys was cut by a local locksmith with their name engraved on it. This could be considered as exposing me to 5 separate ads just on my key chain
To get a figure in the thousands, they probably have a very inclusive definition of an ad. I’m sure we’re exposed to more ads than we realize
Seeing a logo isn’t an ad. It’s a symbol to represent the brand but it isn’t a commercial or direct business effort to get you to become a customer (buyer of, purchaser of, consumer of) that brand. It is only the placeholder for the name of the brand for quicker identification of what the company/business/product is.
This is an incredibly naïve understanding of how branding and human cognition work. To claim a corporate logo is a “neutral placeholder” is to ignore the entire multi-trillion dollar industry of marketing and the last century of psychological research.
A logo is not a “placeholder” but instead it’s the visual distillation of a brand’s entire propaganda campaign.
Every commercial, billboard, and sponsored post you’ve ever seen for that brand has worked to create a subconscious association between that symbol and a set of feelings, aspirations, or identities (Nike = “achievement”, Coca Cola = “taste”, Apple = “innovation/creativity”, and whatever other crap). Seeing the logo fires that neural pathway without the “prerequisite” for a full ad. The commercial already happened in our heads, across years. And it still constantly does under capitalism, hence commodity fetishism is a thing.
The primary goal of all advertising is not to make you buy something right now, but to ensure their brand is the first one you think of when you have a need. A logo constantly flashing in your visual field does exactly that. It’s a maintenance ad, whether deliberate or not, keeping the brand’s presence active in your subconsciousness.
It is a territorial claim on mental space, and by arguing that their symbols have a right to exist in our public and digital spaces “just for identification,” corporations are claiming a right to permanent, free real estate in our minds.
It’s almost like calling a national flag of any country “just a piece of colored cloth” because it ignores the immense weight of symbolic meaning, cultural conditioning, and ideological power that whatever given symbol carries. In this case, it’s a flag that flies not for a nation or people but for the empire of capital. Even if it was a defunct company, it still once served this purpose, even if now “retired.”
The only ads I really see are product placements, brand names/logos and product reviews on youtube (which are generally paid ads).
Like many here, I use ad blockers etc but I don’t think most people realize how much of what they see are actually ads. Just look at a pair of sneakers and you’re likely to see an ad on the side of them.
Very few. My home internet is adblocked with multiple layers. I don’t frequent ad-filled social media. I don’t watch TV much. Probably the most ads I’d get are if I’m driving, then I’ll get billboards and the like.
