There was no reason to make it look so out of place, unless they actually wanted to tank sales. Nothing about its look is necessitated by the EV drive train versus ICE.
That’s not a marketing issue, that’s whoever approved that design. Which, to be fair, may be the marketing boss depending on how their corporate structure is.
Why don’t they ever do retro designs and bring back popular classic looks? An electric F40 would probably sell like crazy.
They just reissued the Testarossa.
And it’s a hybrid,
I Just dont understand why everyone seemingly make EVs ugly on purpose…
The secretly don’t want to manufacture them so they make them look like shit?
Obviously they can be made to look normal, the Ford Lightning & Mach E, Lucid, Polestar, and even a Tesla all look pretty normal and arguably some look really nice. But ask a mainstream manufacturer to make an EV car and they look stupid half the time. The Prius finally doesn’t look like it’s trying to virtue signal with its ugliness, so designs can be improved too.
But ask a mainstream manufacturer to make an EV car and they look stupid half the time.
IMO, it’s probably more that they overdesign them. They want the EV to look futuristic and unique compared to their regular cars, but their cars already look like that to some degree, and so they overcook the design into looking like some science fiction vehicle. Take the Ferrari, for example, they tried to make it have a floating arch where the hood would normally be.
That’s fine for a movie or video game, but in real life, coupled with the practical limits, it just doesn’t look very good.
The Ferrari was designed by Jony Ive. It definitely looks like something he would design. He’s all about clean, minimalist design where everything is utilitarian.
Ferrari as a brand is about beautiful extravagant design in the fastest and least useful vehicles on the planet.
I can’t think of a less synergistic combination that Ferrari and Jony Ive.
Better fits for Jony Ive would be Hyundai, Kia, BMW and Mercedes. Those four are making some ugly ass cars that need to go back to the drawing board.
So, you are Ferrari and you hire the designer of the fucking original translucent iMac.
The Luce is the iFerrari.
That‘s definitely a possibility. People don‘t want futuristic unless maybe it‘s a sports car, and even then it‘s iffy.
Tesla look like poo. Polestar are nicer by a mile but the backwindow is veey EV aesthetic
There’s two big reasons.
No front grill
So much of a brand’s identity can be carried by the grill and headlights. And on an EV, there’s no need for a grill. But just a slab of flat metal looks weird, so they add stuff to break it up.
Drag
The range of an EV is a lot more sensitive to drag than an ICE car.
So in order to reduce the drag, shapes are smoothed out.
Aero efficiency becomes a much bigger priority than looks.
I think you’re right, but optimising for drag is going to change all cars into the same thing. If brands want to retain any kind of identifiable look, they need the engineering to give them some slack.
The front grill isn’t a problem for Ferrari design language. The 296 “grill” is mostly the haunches. An electric 296 would just flatten that out.
Similar story on drag, once you get rid of the mid engine air intake, drag would probably be within respectable drag for EV.
Questions would be about if they want a lot of battery range. This would screw up weight and ride height.
Also completely subjective…
The Ferrari Ev looks sick as do Hyundai’s offerings and hell even the new Prius is pretty cool. (I know it’s a hybrid)
Maybe you just have a really narrow scope of appreciation lol.
The fact that you’re mentioning it in the same sentence as a Hyundai is the problem with the Ferrari design. It just looks like a much cheaper car.
I agree, debates about the ugliness or attractiveness of inanimate objects are very confusing.
I actually really like the look of my Renault Megane E-Tech
Battery could be better, but else I’m really happy with it - and the look of itAudi has the best looking cars to my eyye, of all the standard person cars. Their EVs are asstastic looking.
they’re trying to compete with Renault’s handsome EV designs
The Renault 5 EV is really cool.
I don’t now if I’d call this ugly.
Xiaomi SU7
Up to 1548 Hp…
The company’s shares plunged by 8% the day after the Luce was unveiled.
Lol. They let an iPhone designer design a Ferrari, and it really shows. (Edit: The iPhone designer just designed the interior, I’m told.)
Whoever designed that smooth as a booger look clearly didn’t have a poster with Ferrari on it, in their room, as a kid.
I would sell their stock too, if I had any.
I thought he just designed the interior?
I drive an EV
This sort of shit doesn’t help with idiots hating EVs on principle
In my view, the EV-drivers are the idiots. Although I’d prefer “ignorants” as those can be smart and dumb.
EVs are almost 100% cloud-cars full with surveillance and subscriptions and everything bad that comes with it. Not to say EVs are inherently bad, they aren’t. I would love one, technically speaking. I also love tech and gadgets. But not this level of remote control over “my” car.
I went from Bentley to cheap dumb cars over the years just because they all do it, some more some less. And EVs are the top of the “modern” shit. But the “entry-level” cars are still only filled with the basics. Even haptic buttons and dials (beside a damn touchscreen though).
You will own nothing, rent everything, and be happy about. I won’t.
You wear your ignorance with such pride
My EV has no subscriptions or anything remotely like that
But, you seem quite keen to use “shit I made up” as a reference, so I won’t bother engaging with you any more
If you would listen very carefully, you might hear the sound of me not caring about that.
Ferrari has one of the greatest design teams in Pininfarina yet they choose a person famous for making a rounded rect to make a totally new product. This is what they get for their poor choices.
Lol it’s so ugly… It’s not that hard to create an EV. Which can also be beautiful.
The electric part isn’t the problem, nor the marketing, it’s the… well yk
How hard is it to put a battery on a testarossa.
Dumbasses tried to reinvent the evStock up 4% today on the firing news lol
I don’t think marketing is to blame here…
depends if there were responsible for the design brief
Yeah, it looks like something Jony Ive designed… Shortly after the LaFerrari came out they said they’d never do an EV or SUV, which is probably where most of the backlash come from. How the turn tables, eh?
Edit: Did Jony Ive also design the interior? Because it looks like straight out of an Apple Store.
Wow, that looks like shit.
The replacement comes from BMW, what could go wrong? $640,000 for the car, and $1,250 monthly subscription if you want the wheels to turn.
Seems like Ferrari would know what a Ferrari looks like. I mean, everyone else does.
I don’t know why they didn’t just take a timeless classic Ferrari shell, stick a powerful as fuck EV ‘engine’ in it, maybe tweak the exterior very slightly, and go to town on the interior. Win.
This seems like two unrelated stories. It wasn’t his decision to buy the car, nor did he design it. So it seems unlikely that he’s resigning because people don’t like the design or idea of it
