Apple Inc. is canceling a decadelong effort to build an electric car, according to people with knowledge of the matter, abandoning one of the most ambitious projects in the history of the company.
Thank fucking god. Imagine the kind of monetization that would exist inside an Apple car. You think subscription seatwarmers are bad, and they are, but I can guarantee Apple had much worse in mind, and that most companies would simply follow suit.
alt-text: actual Apple Mouse charging via its bottom port
(Interesting, this guy says it gains hours of charge in three minutes, and thinks Apple knew some would leave it plugged it at all times. Intentional sure but not exactly “brilliant”.)
“Base model is this, but if you want seat heaters that’s another $8,000$10,000, if you want lane assist, that’s another $5,000 $25,000 and requires a 512GB storage bump for $2,000”
Thank fucking god. Imagine the kind of monetization that would exist inside an Apple car. You think subscription seatwarmers are bad, and they are, but I can guarantee Apple had much worse in mind, and that most companies would simply follow suit.
Or blaming customers for problems, “You’re shifting it wrong.”
Not sure if you’re aware that EVs don’t “shift” or if that’s an indictment to the level of idiocy that would likely be employed by Apple.
It’s a reference to an actual response from Jobs when the iPhone 4(?) had a bad antenna design.
Damn, good memory, it was the 4: https://www.wired.com/2010/06/iphone-4-holding-it-wrong/
They would come up with a charging port that only existed in the parking lot of Apple stores
Also it would on the bottom of the car
Deserves a shoop
alt-text: actual Apple Mouse charging via its bottom port
(Interesting, this guy says it gains hours of charge in three minutes, and thinks Apple knew some would leave it plugged it at all times. Intentional sure but not exactly “brilliant”.)
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That does seem more like their kind of style
TBF This is how luxury car manufacturers sell their options. Always have been.
Space Karen sells his false self-driving option for €7500 as a software option.
Ftfy to more realistic numbers